Aïcha Fraih

Founder and Executive Director

Ms. Aïcha Fraih is a visionary entrepreneur and strategic advisor with over 20 years of experience leading complex, high-impact projects across public and private sectors. She founded FA STRATEGY CONSULTANCY with a clear mission: to offer a new model of advisory—one that merges institutional precision, strategic foresight, and a deeply human approach to transformation.

Recognized for her expertise in public procurement, international project development, and strategic intelligence, she has guided institutions, government bodies, and companies through critical transitions across the MENA region, Europe, and beyond. Her ability to connect global vision with local execution enables her to craft strategies that are both operationally sound and future-ready.

Over the years, Ms. Fraih has mobilized people, expertise, and influence to build a trusted global network of decision-makers, innovators, and changemakers. She leverages this ecosystem to deliver tailor-made solutions that align business ambition with geopolitical realities and societal impact.

Her practice is grounded in the belief that strategy must remain deeply human, and that meaningful transformation begins with listening, trust, and long-term partnership. With a discreet and agile advisory style, she helps leaders shape strategic roadmaps, navigate regulatory environments, and secure sustainable positioning in volatile and evolving contexts.

Her leadership reflects the core values of FA STRATEGY CONSULTANCY: excellence, trust, resilience, and a commitment to impact that transcends sectors and borders.

“True strategy begins with trust, and trust is built through listening, clarity, and lasting vision.”
Aïcha Fraih

Aïcha Fraih

Founder and Executive Director

Ms. Aïcha Fraih is a visionary entrepreneur and strategic advisor with over 20 years of experience leading complex, high-impact projects across public and private sectors. She founded FA STRATEGY CONSULTANCY with a clear mission: to offer a new model of advisory—one that merges institutional precision, strategic foresight, and a deeply human approach to transformation.

Recognized for her expertise in public procurement, international project development, and strategic intelligence, she has guided institutions, government bodies, and companies through critical transitions across the MENA region, Europe, and beyond. Her ability to connect global vision with local execution enables her to craft strategies that are both operationally sound and future-ready.

Over the years, Ms. Fraih has mobilized people, expertise, and influence to build a trusted global network of decision-makers, innovators, and changemakers. She leverages this ecosystem to deliver tailor-made solutions that align business ambition with geopolitical realities and societal impact.

Her practice is grounded in the belief that strategy must remain deeply human, and that meaningful transformation begins with listening, trust, and long-term partnership. With a discreet and agile advisory style, she helps leaders shape strategic roadmaps, navigate regulatory environments, and secure sustainable positioning in volatile and evolving contexts.

Her leadership reflects the core values of FA STRATEGY CONSULTANCY: excellence, trust, resilience, and a commitment to impact that transcends sectors and borders.

“True strategy begins with trust, and trust is built through listening, clarity, and lasting vision.”
Aïcha Fraih

Reza Shah

Strategic Investment Consultant

Mr. Reza Shah is a geopolitical risk analyst with over 18 years of experience in finance, insurance, and international markets. For more than a decade, he has advised investors, private-sector clients, and institutions on the political and economic dynamics shaping markets across the Middle East, South Asia, and the Far East.

Specialized in strategic risk assessment, he supports high-stakes investment projects by providing in-depth analysis of political volatility, regulatory frameworks, and growth opportunities. His work combines geopolitical monitoring, economic intelligence, due diligence, and targeted market research—empowering clients to make well-informed, secure, and locally adapted decisions.

At FA STRATEGY CONSULTANCY, he brings this expertise to support cross-border initiatives in complex and high-risk regions. His goal is to transform uncertainty into strategic advantage and to guide investors toward resilient, high-impact ventures rooted in a deep understanding of local realities.

Reza Shah

Investment Consultant

Mr. Reza Shah is a geopolitical risk analyst with over 18 years of experience in finance, insurance, and international markets. For more than a decade, he has advised investors, private-sector clients, and institutions on the political and economic dynamics shaping markets across the Middle East, South Asia, and the Far East.

Specialized in strategic risk assessment, he supports high-stakes investment projects by providing in-depth analysis of political volatility, regulatory frameworks, and growth opportunities. His work combines geopolitical monitoring, economic intelligence, due diligence, and targeted market research—empowering clients to make well-informed, secure, and locally adapted decisions.

At FA STRATEGY CONSULTANCY, he brings this expertise to support cross-border initiatives in complex and high-risk regions. His goal is to transform uncertainty into strategic advantage and to guide investors toward resilient, high-impact ventures rooted in a deep understanding of local realities.

Shad Khan

Strategic Communications & Coordination Consultant

Mr. Shad Khan is an experienced expert in strategic communication, narrative intelligence, and operational coordination in complex geopolitical environments. With over 20 years of field experience, he has produced high-level reports and films for international networks including CNN, BBC, Al Jazeera, and AP, often in conflict and high-risk zones such as Pakistan, Afghanistan, and the UK.

Winner of the International Amnesty Media Award and Emmy-nominated, Mr. Khan is also endorsed by the Arts Council England for Exceptional Talent. Beyond his media expertise, he has built strong capabilities in organizational development, stakeholder engagement, and communication strategy in sensitive contexts.

In addition to his communication work, he has conducted risk assessments and provided due diligence support for operations in high-risk areas, leveraging his on-the-ground insight to advise international partners on reputational and operational vulnerabilities. His in-depth knowledge of unstable environments allows him to anticipate narrative and political risks with strategic clarity.

Fluent in English, Urdu, and Punjabi, he brings a deep understanding of narrative power, cultural nuance, and influence-building.

As an external consultant contributing to FA STRATEGY CONSULTANCY on a project basis, Mr. Khan advises on strategic messaging, crisis communication, risk monitoring, and reputation management. His insight supports long-term positioning and impact for clients operating in volatile or reputationally sensitive environments.

Shad Khan

Strategic Communications & Coordination Consultant

Mr. Shad Khan is an experienced expert in strategic communication, narrative intelligence, and operational coordination in complex geopolitical environments. With over twenty years of field experience, he has produced high-level TV reports and documentaries for international broadcasters including CNN, BBC, Al Jazeera, AP, and others often from conflict and high-risk zones such as Pakistan, Afghanistan, and parts of South Asia. Winner of the International Amnesty Media Award and Emmy and AIB nominated, Mr. Khan is also endorsed by the Arts Council England for Exceptional Talent. Beyond his media expertise, he has built strong capabilities in organizational development, stakeholder engagement, and communication strategy in sensitive contexts.

In addition to his TV production and communication work, he has conducted risk assessments and provided due diligence support for operations in high-risk areas, leveraging his on-the-ground insight to advise international partners on reputational and operational vulnerabilities. His in-depth knowledge of unstable environments allows him to anticipate narrative and political risks with strategic clarity.

Fluent in English, Urdu, and Punjabi, he brings a deep understanding of narrative power, cultural nuance, and influence-building.

As an external consultant contributing to FA STRATEGY CONSULTANCY on a project basis, Mr. Khan advises on strategic messaging, crisis communication, risk monitoring, coordination and reputation management. His insight supports long-term positioning and impact for clients operating in volatile or reputationally sensitive environments.

Tee Balakrishnan

Strategic Intelligence Consultant

Mr. Tee Balakrishnan is a strategic intelligence analyst with cross-disciplinary expertise in cybersecurity, emerging technologies, behavioral psychology, and geopolitics. Operating at the intersection of digital threats, global power shifts, and human behavior, he delivers high-value insight into threat intelligence, counterintelligence, and strategic foresight.

Through a rigorous research methodology and field-informed analysis, he identifies weak signals, decodes complex threat environments, and anticipates geopolitical and technological disruptions.

As an external consultant working with FA STRATEGY CONSULTANCY on a project basis, Mr. Te supports critical decision-making for clients operating in sensitive and high-risk sectors. His work enhances resilience, strategic positioning, and information security in an increasingly volatile and data-driven world.

Leya Shah

Legal Intern

Miss Leya Shah is a legal analyst in training with a developing focus on contract law, dispute resolution, and regulatory compliance. Positioned at the intersection of legal practice and client strategy, she brings analytical precision and research-driven insight to complex legal and commercial matters.


Through structured legal research, drafting, and procedural review, Leya supports the identification of risks, the interpretation of contractual obligations, and the resolution of disputes. By assisting in case preparation and compliance assessments, she contributes to the strengthening of client strategies and the mitigation of legal exposure. Her background and assignments also lead her to operate in an international context, which strengthens her understanding of cross-border regulations and global legal issues.


As a legal intern contributing to consultancy projects, Leya enhances decision-making processes by supporting contract analysis, compliance monitoring, and dispute management, reinforcing both operational efficiency and client confidence.

Tee Balakrishnan

Strategic Intelligence Consultant

Mr. Tee Balakrishnan is a strategic intelligence analyst with cross-disciplinary expertise in cybersecurity, emerging technologies, behavioral psychology, and geopolitics. Operating at the intersection of digital threats, global power shifts, and human behavior, he delivers high-value insight into threat intelligence, counterintelligence, and strategic foresight.

Through a rigorous research methodology and field-informed analysis, he identifies weak signals, decodes complex threat environments, and anticipates geopolitical and technological disruptions.

As an external consultant working with FA STRATEGY CONSULTANCY on a project basis, Mr. Te supports critical decision-making for clients operating in sensitive and high-risk sectors. His work enhances resilience, strategic positioning, and information security in an increasingly volatile and data-driven world.

Leya Shah

Legal Intern

Miss Leya Shah is a legal analyst in training with a developing focus on contract law, dispute resolution, and regulatory compliance. Positioned at the intersection of legal practice and client strategy, she brings analytical precision and research-driven insight to complex legal and commercial matters.


Through structured legal research, drafting, and procedural review, Leya supports the identification of risks, the interpretation of contractual obligations, and the resolution of disputes. By assisting in case preparation and compliance assessments, she contributes to the strengthening of client strategies and the mitigation of legal exposure. Her background and assignments also lead her to operate in an international context, which strengthens her understanding of cross-border regulations and global legal issues.


As a legal intern contributing to consultancy projects, Leya enhances decision-making processes by supporting contract analysis, compliance monitoring, and dispute management, reinforcing both operational efficiency and client confidence.